'Ritual' was released on January 18th, 2011, along with a promotional video. The soundtrack previewed, with snippets, three of the album's songs: 'Bad Love', 'Holy Ghost' and 'Bigger Than Us'. The film itself was shot entirely in Mexico City, intercut with scenes of the band performing in a studio.
The story follows the spiritual shopping trip of two young Mexican women. They collect witchcraft supplies, each precisely prepared before being placed in a box. The box itself is carried as if it is something sacred, as the women process through the market. The box is then taken to the cathedral to be blessed. Finally, the women are at the center of a third ritual, with a shaman dancing up the energies around them. We are never told what the outcome of these endeavours should be. The point is not the reward, but the quest itself and the rituals engaged upon along the way.
The footage was mainly filmed at Mercado de Sonora, a market known for its witchcraft supplies, in Mexico City. Also featured is Catedral Metropolitana de la Asunción de María (Metropolitan Cathedral of the Assumption of Mary), as well as several streets in Mexico's capital city.
In October 2010, Mexico City was their third and final stop, on their short Mexican tour. Previously, they had played at Guadalajara and Monterrey. They managed to grab some time off before their Guadalajara date, in order to spend quality tourist time looking around the city.
White Lies will be back in Mexico in a couple of months time. They are playing at Vive Cuervo Salón, Mexico City, on May 26th, 2011, as part of the North American leg of their world tour.