George Clooney is on hand to promote his latest film, 'The Ides of March'. His press call was on Tuesday, though he took time out to meet fans too.
This time last year, if you recall, Angelina Jolie was in the city with four of her children. This year, it was the turn of husband, Brad Pitt, who brought two of his sons, Maddox and Pax. While dad had to do 'boring' stuff, like publicize his movie, 'Moneyball', the youngsters made the most of the beach. They appeared to be having a great time, boogie-boarding in the Caribbean Sea, under the watchful eye of their uncle, Doug Pitt.
Meanwhile, Brad Pitt met up with co-star Jonah Hill for the photo calls. Jonah was looking trim, after recently undertaking a fitness drive. He told reporters that, though working out and eating more healthily wasn't the most 'fun endeavour' that he had ever done, he had figured that it was important.
Adam Sandler and Katie Holmes have also been here. Their comedy film, 'Jack and Jill', was in the spotlight here.
In case you're wondering, the cardboard cut out is of Adam Sandler in drag. He plays both Jack and Jill in this movie. Like Brad, Katie Holmes also made this a family event. She brought five year old daughter, Suri Cruise, with her to enjoy the delights of Cancún.
Also amongst the stars was Cameron Diaz, who was here to promote 'Bad Teacher'.
The event has been a whirlwind of press photo calls, interviews, parties and celebrity attended breakfasts or luncheons. In order to catch the happenings, as they are called, it's worth checking out the Summer of Sony Twitter feed.