96% of Mexico is Safe for Tourists

With harsh headlines about Mexico still dominating the world's press, it might be expected that vacationers would keep away. However, reports are out that demonstrate that tourists, especially in America, are too savvy to be hoodwinked by scare stories. Now the government is fighting back with answers for the country's critics and data for those weary of being spoon-fed bad news.


Cabo San Lucas
23 million international visitors came to Mexico last year, on business or for pleasure; with their numbers boosted by a further 6 million docking for day-trips from the cruise ships. The majority were citizens of the USA. In 2010, 10% more Americans entered Mexico than in 2009. President Calderon informed a Las Vegas conference of travel executives that 'almost zero' of these even encountered drug violence.

The reason is clear. They were nowhere near the trouble. Mexico is a huge country, divided into 2,500 counties. Of these, only 80 counties are experiencing the problems that dominate coverage in the newspapers. That's only 4% of the total landmass. The remaining 96% of the country ranges from 'relatively safe' through to 'completely safe' from drug cartel violence.


Chichén Itzá
Tourism Secretary Gloria Guevara was asked, in a recent interview, where is it safe to travel to? She replied, "I would say they can go to all the tourist destinations because all the tourist destinations are fine. It depends on whatever you like, but there are a lot of places you should visit and have a great time. Stay away from a couple of cities within the border." ('Popular destinations safe, says Mexico tourism minister'.)

This is a message that is supported by the USA's federal travel warning. This was last updated on April 22nd, 2011, and reads,

Millions of U.S. citizens safely visit Mexico each year, including more than 150,000 who cross the border every day for study, tourism or business and at least one million U.S. citizens who live in Mexico.

The Mexican government makes a considerable effort to protect U.S. citizens and other visitors to major tourist destinations. Resort areas and tourist destinations in Mexico generally do not see the levels of drug-related violence and crime reported in the border region and in areas along major trafficking routes...

...you are urged to defer non-essential travel to the states of Tamaulipas and Michoacán, and to parts of the states of Sonora, Chihuahua, Coahuila, Sinaloa, Durango, Zacatecas, San Luis Potosi and Jalisco.
Mexico

In short, Mexico's northern border with the USA.


Guadalajara City
This was not the message conveyed by the Texas Department of Public Safety, which issued its own, more extensive warning earlier this year. Spring breakers were told to stay out of Mexico full stop. The penalty for traveling south, the declaration darkly cautioned, would almost certainly be dire. DPS Director Steven C. McCraw was reported widely stating, "Our safety message is simple: avoid traveling to Mexico during Spring Break and stay alive."

He was almost universally ignored. Not only did his predicted bloodbath utterly fail to occur, but the numbers of Spring Breakers reached record proportions in 2010.


Spring Breakers in Cancun
In addition, there has been a steady stream of celebrities crossing the border, for work, pleasure and, in some cases, matrimony, throughout the year. By their very nature, these are the pampered and protected products of film and TV studios or record labels, who would soon be forbidding any destination which might threaten their star.

Yet just today, American journalists were writing, 'Now that Mexico's tourist industry is pulling out of a long, well-publicized slump... we can't help noticing that the uptick parallels an accelerating stream of celebrities visiting the country.' ('Stars head to Mexico for work and pleasure.')


American actors Soleil Moon Frye, Eric Dane, Rebecca Gayheart and their children, on a Memorial Day vacation, in the Four Seasons Resort, Punta de Mita, Mexico
Terry Denton, president of the Travel Leaders/Main Street Place Travel in Fort Worth, explained that, "In the past, people in Texas have rolled things like this off their back because they were savvy with Mexico travel." Though he did report a substantial increase in concerned people visiting his office with their questions, after the DPS warning was issued. "In many cases, we could alleviate any fears and concerns they had by sharing our knowledge of statistics and geography."

However, American travel agencies remained unimpressed with the scaremongering, which could well have hit them right in the pocket. Adventure Travel Trade Association president, Shannon Stowell, was blunt in her response to the issue. "If you look at federal travel warnings, they are very editorial free, just reportage on the facts. But the one that came out of Texas had what I would call an inflammatory message. It was an unfair blanket statement. It's a damage to our membership." ('Tourism groups ask Texas DPS to refine its warnings about Mexico'.)

No-one in government, nor the American tourist agencies, are denying that there are severe troubles in certain parts of the country. Javier Sicilia's peace caravan, which has weaved its route throughout Mexico and is currently at the US border, is just one testimony to that.


Javier Sicilia at the head of the Peace Caravan
President Calderon is the first to admit it. "Yes we have problems... We are dealing with that, we are facing it." He stated, at the Las Vegas conference, but he also commented, "Mexico is a safe place to visit." Because once the hotspot 4% of the country is avoided, then it is.

Tourism Secretary Gloria Guevara also recognized past marketing errors. "We left a gap of lack of information. That gap was filled up with bad news and that happened for a couple years. We realized that was a mistake and we’re fixing it. Yes, we have some challenges but, I haven’t met a country that doesn’t have challenges."

In the meantime, 2011 has been declared the Year of Tourism by Mexico's government; and that tourism is going from strength to strength.

Bono's Birthday Bash in Mexico City

Irish supergroup, U2, were in Mexico last month, as part of their 360° Tour. If the notion of seeing them in concert was enough to excite fans, then what happened next drove them into a frenzy.

Lead singer, Bono, was celebrating his 51st birthday, with crowds gathered at his restaurant to catch a glimpse of the band. That was all the excuse he needed to step out onto the streets. The champagne cork was popped right in the middle of his over-joyed fans.



Bono had already been establishing his Mexican credentials. On stage, he donned a sombrero offered by a fan; wearing it for a chorus of 'The Real Thing' before handing it back. Later, he declared, 'we are Irish Latinos'. The crowd appreciated it. They apparently had adopted Mexican pseudonyms for the event.

Adam was introduced as Rafa Marquez, while 'behind me, he never changes, he still looks 24, the chicharito of the band, Larry Mullen' and Edge was christened Hugo Sanchez.
'Where's Frank?' www.u2.com

Mexico City's Aztec Stadium was packed out for the three nights that they played. Each concert had sold out to its capacity of 105,000 tickets, but a good view was assured by the staging. The 360° Tour refers to the circular platform upon which U2 were playing. Huge screens relayed images of the band above their heads.


The 300k plus crowds in Mexico were just a drop in the ocean for this tour. It has already become the high-grossing tour, by any artist, in history. An estimated $558 million has been made from it.

Since forming, in 1976, U2's activism and promotion of social issues have been as famous as their music. Their trip to Mexico was no exception. From the Aztec Stadium's stage, on the final night, Bono highlighted the plight of victims of drug violence in northern Mexico; and castigated the unchecked flow of arms from the USA. His speech led to a rendering of 'Pride (In the Name of Love)', with slightly altered lyrics to create a Mexican context. (Footage of the event can be found here.)


Mexican president, Felipe Calderon, was in the audience that night. Bono, who seems to have had a private audience with just about every world leader, prominent peace activist and religious representative of the past two decades, was invited to meet with President Calderon.

Their discussions took place behind closed doors, in the presidential offices at Los Pinos, in Bosque de Chapultepec. It is believed that they covered the issues caused by arms and drugs trade, poverty, global warming and Mexico's role as host of the G-20 meeting in 2012.

Wilkommen President Wulff!

Ranking 14th in the global economy, Mexico's fortunes are on the rise! This little snippet hasn't gone unnoticed; a steady stream of world leaders have been visiting the country of late. This weekend was the turn of Germany's President Christian Wulff. He was closeted for hours with President Calderón. Then, once the vitally important, but ultimately boring, business stuff was over, it was time for a bit of sight-seeing.


President Wulff arrived in Mexico City on Sunday. He and his glamorous First Lady, Bettina Wulff, wasted no time before taking in some of the country's ancient architectural treasures. They are photographed (above) at Teotihuacan, atop the famous Pyramid of the Moon. This was once the Aztec capital and it is located not far out of its modern counterpart.

The next day, the couple were received by President Calderón at an official welcome party. The two leaders were photographed greeting local children, before the more formal introduction to dignitaries and politicians. They were also taken on a tour of the historic Metropolitan Cathedral of the Assumption of Mary of Mexico City. There was a dinner party given in their honor during the evening.


In a mixture of fun, business networking and photo opportunites, they had a hectic schedule. It included visits to an orphanage; a nutrition research center; downtown Guanajuato; and a whirlwind tour of some of the 1,200 German owned industries based in Mexico. President Wulff also gave a keynote speech at the National Autonomous University of Mexico and met with human rights representatives.

Business confidence is high for Mexico at the moment. The country officially stepped out of the international recession at the end of 2010, while many other nations are still crippled under it. Economic growth topped 5.5% last year and it shows no sign of slowing down. In January, this year, the International Monetary Fund happily approved a $72b credit line for Mexico, as a safety net against European and US/Canadian investors unable to make good on their stakes. Meanwhile, India has elevated Mexico to Most Favored Trade Nation status, in a 10 year bilateral agreement signed just last month.


Germany has already invested a large amount of capital in Mexican businesses, creating around 130,000 jobs in the process. President Wulff, in his speech, stated that Mexico is 'a good friend and an outstanding partner for Germany'. He also urged German private investors to seek their profits here. It was much of the same tone and rhetoric that Britain's Deputy Prime Minister, Nick Clegg, used on a similar visit last month.


However, President Wulff had more to say. He is very interested in the technological innovations, in creating green and sustainable energy, which are coming out of Mexico. An agreement has been made, with President Calderón, that Mexico and Germany should work together on anything that would combat climate change, while protecting the environment. Knowledge, research and technology will be shared in a bilateral pact.

President Wulff said, "Renewable energy will be one of the issues of the future, (while) the professional training of apprentices and students will be another area for cooperation in the future, as well as more investment by German companies in Mexico and by Mexican companies in Germany."


All in all, it seems to have been a very successful trip!